En un mundo globalizado, los negocios internacionales se han convertido en una oportunidad para expandir las operaciones empresariales a nivel global y mejorar la rentabilidad de la empresa. Sin embargo, el comercio internacional también puede presentar desafíos únicos debido a las diferentes leyes, culturas y prácticas de negocios que existen en cada país. En este artículo, el empresario Javier Scotta explore las claves para realizar negocios internacionales.
1. Realizar una investigación de mercado: Antes de incursionar en el mercado internacional, es fundamental realizar una investigación exhaustiva del mercado objetivo. Esto incluye el entendimiento de las necesidades del mercado, las tendencias y las demandas específicas del consumidor en cada país. También es importante analizar la competencia en el mercado y la oferta disponible, así como las barreras regulatorias y culturales que puedan existir.
2. Crear una estrategia empresarial global: También comenta el empresario Javier Scotta que la creación de una estrategia empresarial global es clave para realizar negocios internacionales. Ello implica la definición de objetivos claros y específicos para la expansión a nivel internacional, la selección de los países objetivo y la identificación de los recursos necesarios para llevar a cabo esta estrategia.
Adaptability and flexibility are key fundamentals in conducting international business, as explained by Americo Javier Scotta. Each country has its own laws, norms, and cultures, and it is necessary to be able to adapt to these differences in order to remain viable in the market. This may require adjustments in business operations, product or service offerings, and relationships with local customers and suppliers.
Knowledge of laws and regulations is crucial before venturing into a new market. Businesses must be familiar with the regulations and requirements for importing or exporting products and services, as well as be aware of the tax regulations of the country. Businesses should also be aware of the labor and environmental laws that apply in the destination country.
Supply chain management is a key aspect to consider, as explained by Americo Javier Scotta, since the ability to coordinate and manage suppliers and customers in different countries is essential for the success of international businesses. The quality of products, delivery, and customer service are also critical factors to consider in supply chain management.
Creating commercial and cultural relationships can help establish a presence in a foreign market. Involvement in local events, establishing business contacts, and participating in business organizations can be useful in developing a knowledge and understanding of the country’s culture and business practices.
Finally, entrepreneur Americo Javier Scotta comments that risk management is essential to doing international business. Companies must be aware of the financial, legal, and political risks that can arise in a foreign market and must have a clear plan to address and mitigate these risks as they arise.
In conclusion, Javier Scotta concludes that doing international business can be an exciting opportunity for companies, but it is essential to conduct thorough market research, create a global business strategy, be adaptable and flexible, know local laws and regulations, manage the supply chain, develop commercial and cultural relationships, and manage risks. Through the implementation of these key factors, companies can be more effective in doing international business, expanding their brand, and driving business success globally.
